Money is the root of all evil.
Money can’t buy you happiness.
Money makes the world go round.
I seem to spend a lot of time thinking about money these days. Saving it, investing it, putting it toward paying off debts, putting it in my gas tank. You probably think about it a lot too. There never seems to be enough of it to do everything I want to do.
Well, one of the things I need money for is to make a record, my first in three years. I’ve felt my fans yawning for at least a year as I’ve promised them something new. It’s not that I haven’t been writing new songs, I just haven’t been able to afford to record them. So to raise a little cash, I’m ready to roll the dice with crowdsourcing. If you’re not familiar with the concept, it goes like this: fans invest in an artist’s work (music, film, art, etc.) before it’s made in exchange for incentives. These incentives can be simple, like an autographed copy of the new hot-off-the-presses CD, or involved like a concert in a fan’s living room. In Omaha. In short, it’s a really cool idea for starving artsy types like myself who need money to accomplish that something they’ve been spending copious amounts of time dreaming about.
But even with a tool like crowdsourcing at my disposal, self-promotion is just a tough business. For me it is anyway. I’d almost rather sell Amway than myself. It’s just awkward and uncomfortable to try and persuade people to support what I do with their wallets. But at the end of the day, I know that making music is the thing that I most want to spend my time doing. But unless I want to sit at my piano creating stuff no one will hear, I have to get off my duff and promote. And so do you.
So my campaign at indiegogo.com will launch sometime in June. I’m gonna grin and bear the process and be genuinely humbled and grateful when it’s over, because I’ll have the record I’ve been dreaming about and my friends and fans will have made it possible with their generosity.
So what incredibly uncomfortable thing are you willing to do to enable yourself to accomplish that amazing thing you dream about? Hmmm…?