Bald Men Are Weak, Poor Leaders And Not Real Men
Yesterday, as I was driving to the office, I heard a radio ad from a hair replacement company. They were obviously doing the cheesy "national buzz" advertising to complement the Inauguration next week. The ad said something to the effect that even Presidents were not bald. That bald men didn't have the confidence to lead because everyone looks at them as subordinate.
Now, they didn't say it just like that BUT that was the message they wanted to get across, playing on the insecurities of the truly weak. So, now we have a culture of men who walk around with hair replacements, hair units, hair plugs and a plethora of money-making hair oriented products that feed on men's insecurities.
How many times have you been to a party, bar, church or business meeting and just can't stop looking at "that one guys" hair? Dear guys who have bought into this insecurity lie, people behind your back actually feel sorry for you because you think you have them fooled. Worse yet, people are mortified for you because, as we noted at one party a few weeks ago on an acquaintance there, your hair substitute looks really bad.
You have bought into the lie. Seth Godin in his book "All Marketers Are Liars" talks about how marketing and advertising often tell a lie that people finally buy into. The advertising pulls back and the "lie believers" start to tell the lie and pass it through society thus making the lie even more believable.
The difference in good marketing that "lies" is that it often lays out a dream that CAN become a reality if someone believes it and "is the change they want to see." For example, a rundown neighborhood is a great place to live. More people believe it, move into the 'hood, start fixing, start helping neighbors and it indeed makes the "lie," a reality.
In the case of Bald vs. Advertiser, your lie is ridiculous and preposterous. Some of the strongest men are bald. Some of the best leaders are bald. Some of the best looking men are bald.
Leadership, esteem and ability comes from confidence and intergrity that is IN the head rather than the rug and plugs ON the head. So, hair company, I know we are in a challenging economy and you want to make money, but please shut up about "my people." Stop stereotyping us all as the insecure, sad men you prey upon. Call your commercials and ad campaigns like they are, something to the affect, "For those of you listening to this commercial who have insecurity about your appearance, we can make you look even more ridiculous than you feel inside."
Thank God I'm bald. It's a BLESSING. If I had known the joy, ease and pride I would have with my shiny head, I honestly would have shaved my head decades ago.
Labels: bald men nashville hair club hair implants restoration
posted by Brian Copeland @ 11:18 AM
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